AI Native Marketer: Level Quiz
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Here's where you are. We'll only ask about areas where your activity suggests you might have advanced.

Current skill levels
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What's changed since your last assessment?

Please answer all questions before continuing.

Level assessment

How AI-native are you as a marketer?

Check everything you've done across five skill areas. Your level is based on how many specific behaviors you've used, and how consistently. Takes about 5 minutes.

~5 min to complete
5 skill areas
20 possible levels

What we cover

  • Workflow Design. How you replace manual tasks, build multi-step prompts, and cut deliverable time with AI.
  • Research. How you use AI to summarise feedback, extract themes, and surface insights without manual synthesis.
  • Production & Content. How you draft, repurpose, and scale content with reusable templates and quality controls.
  • Experimentation & Analytics. How you analyse performance, generate experiment ideas, and diagnose issues yourself.
  • Operations & AI Systems. How you build shared resources, evaluate tools, and raise AI capability across your team.
Section 1 of 3: About you

Tell us about your background

I've tried a few things but don't use them consistently
I use AI tools regularly, at least a few times a week
AI is part of how I work every day across most of what I do
Individual contributor: responsible for my own output
I manage or lead a small team (1–5 people)
I influence how a larger marketing function operates

Please answer all three questions before continuing.

Skill area 1 of 5: Workflow Design Section 2 of 3

Check everything you've done in the last 3 months

Select all that apply. You can check as many as are true.
Replaced a manual, recurring task with an AI tool or automation
Used a multi-step prompt or workflow that handles a task end-to-end
Cut the time on a key deliverable by 50% or more using AI
Mapped your existing process to identify where AI can remove steps or handoffs
Built a system, not just a prompt, that someone else can run without you involved
Redesigned a marketing process around AI rather than layering AI on top of what already existed

Please answer the consistency question before continuing.

Skill area 2 of 5: Research Section 2 of 3

Check everything you've done in the last 3 months

Select all that apply. You can check as many as are true.
Used AI to summarize customer feedback, interviews, or survey results
Used AI to extract themes or patterns from reviews, community posts, or transcripts
Used AI to map buyer pain points, triggers, or objections across multiple sources at once
Built a repeatable prompt or template that turns raw research into a structured output
Run a research pipeline where inputs go in and structured insights come out without manual synthesis
Used AI to surface patterns or connections across research sources you didn't explicitly prompt for

Please answer the consistency question before continuing.

Skill area 3 of 5: Production & Content Section 2 of 3

Check everything you've done in the last 3 months

Select all that apply. You can check as many as are true.
Used AI to write a first draft of a content piece that you edited and published
Used AI to repurpose existing content into a different format or channel
Built a reusable prompt or template for a specific content type (emails, ads, landing pages)
Set up a QA or review step that runs before AI-generated content goes live
Produced content at consistent volume, multiple pieces per week, without quality dropping
Built a content system or workflow that others can run without you explaining it each time

Please answer the consistency question before continuing.

Skill area 4 of 5: Experimentation & Analytics Section 2 of 3

Check everything you've done in the last 3 months

Select all that apply. You can check as many as are true.
Used AI to summarize a performance report or flag what to pay attention to
Used AI to generate experiment ideas or hypotheses from campaign data
Designed and run an A/B test where AI generated or evaluated the variants
Built a workflow where raw data goes in and a prioritised narrative with next actions comes out
Diagnosed a funnel drop or performance issue without waiting on a data team or analyst
Used analytics insights to directly shape what shipped next, without a meeting or a data request

Please answer the consistency question before continuing.

Skill area 5 of 5: Operations & AI Systems Section 2 of 3

Check everything you've done in the last 3 months

Select all that apply. You can check as many as are true.
Set up or contributed to a shared prompt library or AI resource your team uses
Evaluated and recommended an AI tool for your team to adopt
Built an AI workflow that multiple team members run regularly
Created or contributed to AI usage guidelines or governance for your team
Designed the AI tooling or stack for a marketing team or function
Run a training session, ritual, or workshop that raised AI capability across your team

Please answer the consistency question before continuing.

Section 3 of 3: Your goals

What do you most want to be able to do?

Work faster without waiting on other people or teams
Cover marketing functions I currently can't do myself
Build systems and workflows my team can run
Go deeper in areas I already use AI in
Lead or manage AI adoption across a team or function
Very. I need to apply this within the next week or two
Somewhat. This quarter is my window
Still exploring. No immediate deadline

Please answer both questions before continuing.

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Skill area breakdown
Your shape
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