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Level-up check

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Here's where you are. We'll only ask about areas where your activity suggests you might have advanced.

Current skill levels

Level-up check

What's changed since your last assessment?

Please answer all questions before continuing.

Level assessment

What level AI-native marketer are you?

Check everything you've done across five skill areas. Your level is based on how many specific behaviors you've used — and how consistently. Takes about 5 minutes.

~5 min to complete

5 skill areas

20 possible levels

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Section 1 of 3 — About you

Tell us about your background

Your primary marketing discipline

How long have you been using AI tools in your marketing work?

I've tried a few things but don't use them consistently

I use AI tools regularly — at least a few times a week

AI is part of how I work every day across most of what I do

What best describes your role?

Individual contributor — responsible for my own output

I manage or lead a small team (1–5 people)

I influence how a larger marketing function operates

Please answer all three questions before continuing.

Skill area 1 of 5 — Workflow Design Section 2 of 3

Check everything you've done in the last 3 months

Select all that apply. You can check as many as are true.

Replaced a manual, recurring task with an AI tool or automation

Used a multi-step prompt or workflow that handles a task end-to-end

Cut the time on a key deliverable by 50% or more using AI

Mapped your existing process to identify where AI can remove steps or handoffs

Built a system — not just a prompt — that someone else can run without you involved

Redesigned a marketing process around AI rather than layering AI on top of what already existed

Please answer the consistency question before continuing.

Skill area 2 of 5 — Research Section 2 of 3

Check everything you've done in the last 3 months

Select all that apply. You can check as many as are true.

Used AI to summarize customer feedback, interviews, or survey results

Used AI to extract themes or patterns from reviews, community posts, or transcripts

Used AI to map buyer pain points, triggers, or objections across multiple sources at once

Built a repeatable prompt or template that turns raw research into a structured output

Run a research pipeline where inputs go in and structured insights come out without manual synthesis

Used AI to surface patterns or connections across research sources you didn't explicitly prompt for

Please answer the consistency question before continuing.

Skill area 3 of 5 — Production & Content Section 2 of 3

Check everything you've done in the last 3 months

Select all that apply. You can check as many as are true.

Used AI to write a first draft of a content piece that you edited and published

Used AI to repurpose existing content into a different format or channel

Built a reusable prompt or template for a specific content type (emails, ads, landing pages)

Set up a QA or review step that runs before AI-generated content goes live

Produced content at consistent volume — multiple pieces per week — without quality dropping

Built a content system or workflow that others can run without you explaining it each time

Please answer the consistency question before continuing.

Skill area 4 of 5 — Experimentation & Analytics Section 2 of 3

Check everything you've done in the last 3 months

Select all that apply. You can check as many as are true.

Used AI to summarize a performance report or flag what to pay attention to

Used AI to generate experiment ideas or hypotheses from campaign data

Designed and run an A/B test where AI generated or evaluated the variants

Built a workflow where raw data goes in and a prioritised narrative with next actions comes out

Diagnosed a funnel drop or performance issue without waiting on a data team or analyst

Used analytics insights to directly shape what shipped next — without a meeting or a data request

Please answer the consistency question before continuing.

Skill area 5 of 5 — Operations & AI Systems Section 2 of 3

Check everything you've done in the last 3 months

Select all that apply. You can check as many as are true.

Set up or contributed to a shared prompt library or AI resource your team uses

Evaluated and recommended an AI tool for your team to adopt

Built an AI workflow that multiple team members run regularly

Created or contributed to AI usage guidelines or governance for your team

Designed the AI tooling or stack for a marketing team or function

Run a training session, ritual, or workshop that raised AI capability across your team

Please answer the consistency question before continuing.

Section 3 of 3 — Your goals

What do you most want to be able to do?

Main goal right now

Work faster without waiting on other people or teams

Cover marketing functions I currently can't do myself

Build systems and workflows my team can run

Go deeper in areas I already use AI in

Lead or manage AI adoption across a team or function

How urgent is this for you right now?

Very — I need to apply this within the next week or two

Somewhat — this quarter is my window

Still exploring — no immediate deadline

Please answer both questions before continuing.

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Skill area breakdown

Your shape

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